Product Videos as a Service (PVaaS)
Why This Makes Sense
- Same skill set, different buyer: Product videos use instructional design + media skills but typically sell to Marketing, Product, Sales Enablement, or Customer Success teams — not HR or L&D.
- Faster sales cycles: Unlike large L&D programs, product video projects are usually shorter, repeatable, and have quicker approvals.
- Recurring opportunity: Every new feature, release, or product update is a trigger for more videos.
- Great cross-sell: Once you’re in for product videos, you can layer on customer education academies, onboarding content, or internal training for sales teams.
Service Structure
| Component | Description | Typical Deliverables |
|---|---|---|
| Product Demo Videos | Short narrated demos showing key workflows | 1–3 min videos with screen recordings, annotations, VO |
| Explainer Videos | Animated or live-action conceptual explainers | Motion graphics, storyboards, professional VO |
| Feature Launch Videos | Quick release highlight reels for new product features | Branded intros, callouts, music bed |
| How-to Tutorials | Step-by-step user guides for customers or partners | Walkthrough + callouts + subtitles |
| Localization Packs | Translate and dub existing videos for regional markets | Subtitles, multilingual VO, UI overlays |